The holidays are a crucial time for small businesses. According to the National Retail Federation, holiday retail sales in 2021 reached almost $887 billion—and 2022 is on track to be even bigger. With so much money up for grabs, it's more important than ever for small businesses to make sure they stand out from the crowd. Luckily, there are plenty of ways to do just that. From creating a PDF gift guide to investing in holiday packaging, these nine tips from the Marshall Area Chamber of Commerce will help
Starting a new business is a big undertaking. It's natural to feel apprehensive or even scared about taking the plunge. However, there are some things you can do to ease your fears and increase your chances of success. Getting organized, choosing the right business structure, developing a marketing strategy, and creating a great logo and business card are all important steps that will help you get started on the right foot. Perseverance is also key; don't give up if you encounter some bumps in the road.
When you think about it, you've really been negotiating your whole life. From the first time you tried to barter a treat in exchange for good behavior as a kid, you've been practicing the art of getting what you want while giving up as little as possible. Of course, contract negotiations are slightly more complex and high-stakes, but the basic principles remain the same. Consider these ideas for negotiating contracts using a strategic plan. Show Your Hand, But Not Too Much It should be clear to both